In this interview with Erik Brown of Douglas Elliman, we discuss some key advice for luxury buyers and seller.
First, Erik tells the story of how he got into the luxury real estate business and shares some unique aspects of the Beverly Hills market.
What three main things sell a property? Hint: they all start with the letter P.
In regards to this, Erik explains what absorption rate is and how sellers can use this to their advantage.
Since luxury real estate sales are so different from traditional sales, they require a different approach to marketing. From videos to open houses, Erik and I talk about what marketing promotions work for him and the importance of creating crafted lifestyle messages.
When it comes to getting the best price and terms, we discuss why time is a buyer’s friend and share some real life examples of this idea in action.
***ABOUT THIS WEEK’S GUEST***
Erik Brown of Douglas Elliman has been a luxury realty professional for 20+ years. He has sold hundreds of properties in multiple states, started and sold multiple businesses and investments, and pushed the envelope of life a countless number of times.
Originally from Minneapolis, Minnesota, Brown now works in Beverly Hills and the Greater Los Angeles area. He is the Author of “1 in a Million,” arguably the most influential book for those in need of a professional Realtor experience. He also hosts a half hour luxury real estate show called American Properties, which airs on KSCI LA-18.
***GET IN TOUCH WITH ERIK***
***BUY ERIK’S BOOK HERE***
***ABOUT THE SHOW***
Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes. Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market.
Rob is the president and owner/broker of the Rob Jensen Company, which exclusively specializes in working with buyers and sellers in 42 guard gated and select gated communities in Summerlin, Las Vegas, and Henderson, Nevada. Rob’s 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He has served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review-Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurring monthly real estate column for the Las Vegas Business Press.