The difference between a positive real estate selling experience and a stressful one often comes down to choosing the right brokerage team to represent your home.
Despite the stakes, nearly half of all sellers report they’re unsure where to begin when vetting real estate agents—an uncertainty that creates tension before the process even starts. Most sellers want the same outcome: The best price and a short sales cycle. In today’s market, success requires more than basic representation. Luxury residential sellers deserve a full service brokerage team who are known to be industry experts and will negotiate the best price and sale terms.
Here’s what to look for when selling your home.
A Team, Not a Solo Act
The days of a lone agent representing high-end residential properties and doing everything themselves are over, if they ever were. Elite agents know that real estate isn’t a one-person show. Having a dedicated support team ensures no opportunity is missed. At Rob Jensen Company, our agents and in-house staff are salaried employees who are invested in the sale of your home. These specialists add skills in multiple marketing disciplines, home staging, eye-catching photography, and stunning videos, to name a few.
Strategic Guidance
Top-tier lead agents go beyond checklists and comps. They take the time to understand your goals, timeline, and circumstances which will make the selling process smoother. Look for a professional who asks smart questions, is an active listener, and offers candid feedback.
Market-Smart Pricing
The right listing price is a calculation informed by data, current trends, market experience, and an understanding of buyer behavior. A skilled agent doesn’t just name a number; they walk you through the market dynamics behind it. Be cautious of agents who are quick to agree to aspirational pricing just to get your listing. A long sales cycle and significant price reductions are likely in your future.
Skilled Negotiation
You deserve a strong and experienced advocate at the bargaining table. Proficient negotiators should clarify where you have leverage, anticipate the buyer’s behavior, and tailor their negotiation tactics.
High-Impact Marketing
Luxury buyers expect more than MLS listings. Your home’s presentation—online and in print—should be curated with the same care as any premium brand. From custom video to brochures and social campaigns, all marketing devices should capture a property’s essence and set it apart.
Digital Presence with Reach
The digital ecosystem used on dedicated real estate websites, YouTube, and social media platforms, should project quality and distinction. Look for proof of performance by checking an agent’s YouTube channel, Google reviews, and their track record on Zillow.
For nearly 20 years, we’ve represented sellers in guard-gated communities in the greater Las Vegas metropolitan area with a standard of excellence second to none. If you’re thinking about selling, please call us and we’ll talk about what success looks like and how we can get you there.
