People love shiny, new things, especially in the luxury market: new cars, new clothes, and new homes. Within reason, your home should look, feel, and smell as new as possible. Whether that means getting new carpet, new paint, making repairs, or hiring a stager, it’s essential to show your home in its best light
Time and time again, I see sellers being lax about what they do to get their home ready for sale. I completely understand this resistance. Making repairs and updates is a lot of work and can be a big hassle if you still live in the home. But you have to remember that the competition is fierce, especially in a market like Las Vegas. Here, buyers see all this new construction and can’t help but to make comparisons.
No matter how emotionally tied you are to your home and how special it is to you, buyers only see it as a single option among many. You want them to not only buy your home, but to pay top dollar for it. So get a stager in there. Make the necessary repairs. Put your best foot forward, and get your home in selling condition.
3. Price
Pricing affects how both consumers and real estate agents perceive your home. It influences how much activity you’ll get and the kind of offers you’ll receive. That’s why it’s critical to price your home correctly.
A question that I hear from sellers quite often is “What can you sell my home for?”
The thing about pricing a home is that it’s part science and part art. The science of it involves stats about the current market, supply and demand, and whether there’s a lot of competition or not. For example, when there aren’t many single-story homes on the market, this gives opportunities for people with a single-story home to push their asking price higher.
The art of pricing is all about strategy. Ask your agent, “How are we going to blend all of our marketing, staging, and pricing strategies to maximize our sales price?” When these puzzle pieces fit together in the right way, it can make a big difference.
Remember that selling a home is a team effort. It’s your home and your decision, but in the end, you need to work together with your agent to sell it. After all, a team always outperforms an individual.
If your home has been on the market for a while and it hasn’t sold, you might want to re-visit these three fundamentals with your agent.
